Demographically this magazine is aimed towards males aged 25+ as I wanted to make a fairly grown up magazine. The demographic for this is very much the working/middle class members of the population, so ones that have good jobs and my like to play, or listen music in their spare time. I would also imagine that maybe University students would also read this magazine as they may be music students and may want to spend money on an album or a guitar or in fact anything to do with music. I would possibly market this item to them via TV adverts, in another magazine published by Bauer and also try to get a sponsor on a famous artist so the people would see that my magazine sponsors them so they may be interested in reading it.